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Projection test for the Names memorial, the room is still empty now. Our Colonial Inheritance

24.05.2022 at 15:17 by Wendy Snoek

Growing steel structures. Growth, what is that?

05.04.2022 at 14:00 by Lucandrea Baraldi


The ideal spot for the Herron. The Voice of Urban Nature

21.03.2022 at 10:33 by Herman Kossmann


Artist Celia Smith installing here birds warm sculpture. Groote Museum

23.02.2022 at 17:02 by Michel de Vaan

Slowly towards the opening on the 8th of February! Our Land

01.02.2022 at 17:34 by Remco Swart

Together with photographer Sander van den Bosch, we are measuring and photographing all floors of the palace. Visitors will soon be walking on 'invisible' carpets, in order to experience the original atmosphere of the rooms as fully as possible. Paleis Het Loo

26.01.2022 at 12:54 by Robin Schijfs


Carefully lifting a python snake skeleton. Groote Museum

24.01.2022 at 14:13 by Michel de Vaan

After all those days at home behind a screen, it is very nice to finally do some hands-on experimenting with projections and different layers of transparent fabrics... Nature

07.12.2021 at 17:33 by Pauline Fer

Work in progress for Museum Sophiahof. In progress…

02.12.2021 at 17:28 by Remco Swart


Work in progress for a children's tour Work in Progress

25.11.2021 at 09:35 by Annika Jacobs


Barefoot in an exhibition? Together with the Stapferhaus, we are looking at what this means for the perception of the visitors... Nature

24.11.2021 at 18:23 by Robin Schijfs

With a few kickoff days (and nights) in the mountains of Switzerland, we have firmly started the draft design for the new Nature exhibition at the Stapferhaus! Nature

30.09.2021 at 11:09 by Robin Schijfs


Cleaning out tree routs before they will be lifted to the ceiling Groote Museum

25.09.2021 at 12:29 by Michel de Vaan

Milling earth elevation minus water from a special foam. Here we show how little drinking water there actually is on earth. Groote Museum

30.06.2021 at 12:04 by Michel de Vaan


Super exiting moment discovering the panels of the « 4 visions on the Anthropocene » box we made for the Vienna Biennal 2021! Work in Progress

12.05.2021 at 12:00 by Lea Chenot


A big empty space, right before installing all exhibits at WeTheCurious! Project What If

01.02.2021 at 12:19 by Ina Meininghaus


Safety vs. functionality: looking for the best headphones to use in a factory Expedition HVC

07.01.2021 at 17:39 by Roel Bolhuis


The new temporary exhibition in House of European History is 'under construction' Fake (f)or Real

07.01.2021 at 17:32 by Tsur Reshef

On view


Project What If

We The Curious, Bristol (UK)

Project What If at We The Curious in Bristol truly places people at the heart of science. It is the first science center based on the curiosity of an entire city. Why do rainbows make me happy? Can we make time go slower? These are examples of the 10,000 questions that were collected to inspire Project What If. Explore the secrets of color, broadcast a message into space, and be fooled by the tricks of light. A series of connected constellation islands take you on a thought-provoking journey.

Bristol (UK)
We The Curious
1,270 m2
Concept, creative direction, spatial design, graphic design
Michel de Vaan (lead), Mark de Jong, Ina Meininghaus, Koen Fraijman, Remco Swart, Roel Bolhuis, Onne Brouwer
Light design
Simon Corder
AV production
Calvium, Kiss The Frog
AV hardware
Ata Tech
Kossmanndejong, WeTheCurious, Calvium, Kiss The Frog
Transition zone
Welcome to the lab

The open city lab is a fully equipped laboratory that is accessible for all. Here you can get up close and personal with scientists at work. Have a chat, marvel at the beauty of the human brain, or just lounge and watch them at work. By bringing actual science into the center, visitors partake in it rather than learn about it. This connection with real science is an essential part of the experience. Anyone can be a scientist.

‘We needed to value people’s questions as much as our own expertise.’

Anna Starkey

Former Director – We The Curious

The theatre of curiosity

The heart of the exhibition is the Theatre of Curiosity. There is always a workshop or presentation going. Here visitors, scientists, and anyone interested can gather to discuss the latest research or experiment. All science starts with curiosity, so it is only right that Project What If is centered around it.

Countless questions

We have connected 68 exhibits and 25 art pieces in constellations around different themes of the Universe, Rainbows, Sand, Time, Invisibility, Illness, and the Soul. The questions by the citizens of Bristol inspire these exhibits and are displayed above the constellations. You’ll notice that their questions immediately spark several of your own. You can experience and experiment with these questions by yourself using all your senses.


‘This is an invitation to wonder with the scientists about the biggest of questions.’

Michel de Vaan

Designer – KDJ

A small step 

The spatial design is theatrical yet modest, putting the content first. All used materials are reusable or recycled. Because of this, the footprint of the exhibition is limited, so sustainability is part of the story too. We have used waxed steel for our frames, recycled tires for flooring, multi-carbonate sheets, and eco-labeled HDF panels.


SBID International Design Awards 2020