By putting a white sheet in a development tray, like in an old darkroom, the visitor activates the stories, which are being told by photographers, friends, family members, connoisseurs, and Dutch celebrities such as Hans Dorrestijn and Thom Hoffman. The stories have been made accessible for a wide audience, with secondary school children as main focus. All the photographic material is derived from the museum’s rich collection. The stories are complemented by objects, such as cameras, original and new prints and special photographic accessories.

While the presentation was on display, new ‘gems’ from the museum’s collection were added on a regular basis to ensure the presentation remained up to date.