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Projection test for the Names memorial, the room is still empty now. Our Colonial Heritage

24.05.2022 at 15:17 by Wendy Snoek

Growing steel structures. Growth, what is that?

05.04.2022 at 14:00 by Lucandrea Baraldi


The ideal spot for the Herron. The Voice of Urban Nature

21.03.2022 at 10:33 by Herman Kossmann

Slowly towards the opening on the 8th of February! Our Land

01.02.2022 at 17:34 by Remco Swart

Together with photographer Sander van den Bosch, we are measuring and photographing all floors of the palace. Visitors will soon be walking on 'invisible' carpets, in order to experience the original atmosphere of the rooms as fully as possible. Paleis Het Loo

26.01.2022 at 12:54 by Robin Schijfs

After all those days at home behind a screen, it is very nice to finally do some hands-on experimenting with projections and different layers of transparent fabrics... Nature

07.12.2021 at 17:33 by Pauline Fer

Work in progress for Museum Sophiahof. In progress…

02.12.2021 at 17:28 by Remco Swart


Work in progress for a children's tour Work in Progress

25.11.2021 at 09:35 by Annika Jacobs


Barefoot in an exhibition? Together with the Stapferhaus, we are looking at what this means for the perception of the visitors... Nature

24.11.2021 at 18:23 by Robin Schijfs

With a few kickoff days (and nights) in the mountains of Switzerland, we have firmly started the draft design for the new Nature exhibition at the Stapferhaus! Nature

30.09.2021 at 11:09 by Robin Schijfs


Cleaning out tree routs before they will be lifted to the ceiling Groote Museum

25.09.2021 at 12:29 by Michel de Vaan

Milling earth elevation minus water from a special foam. Here we show how little drinking water there actually is on earth. Groote Museum

30.06.2021 at 12:04 by Michel de Vaan


Super exiting moment discovering the panels of the « 4 visions on the Anthropocene » box we made for the Vienna Biennal 2021! Work in Progress

12.05.2021 at 12:00 by Lea Chenot


A big empty space, right before installing all exhibits at WeTheCurious! Project What If

01.02.2021 at 12:19 by Ina Meininghaus


Safety vs. functionality: looking for the best headphones to use in a factory Expedition HVC

07.01.2021 at 17:39 by Roel Bolhuis


The new temporary exhibition in House of European History is 'under construction' Fake (f)or Real

07.01.2021 at 17:32 by Tsur Reshef


The last steps before the Coronel Pavilion at the Portuguese-Israeli Cemetery Beth Haim is opened! Coronel pavilion

29.11.2020 at 14:30 by Remco Swart


All in good hands with Fiction Factory Museum of the Mind

07.11.2020 at 17:32 by Femke Bijlsma


Longing for Mecca

Museum Volkenkunde, Leiden (NL) / Tropenmuseum, Amsterdam (NL)

For almost a quarter of the world’s population, Mecca is the place you must visit at least once in your life. The exhibition Longing for Mecca: The Pilgrim’s Journey in the Tropenmuseum takes you on a pilgrimage (Hajj). Step by step you are initiated into the world of the Hajj. This exhibition brings together more than 300 compelling objects from important Islamic collections.

Leiden (NL) / Amsterdam (NL)
Museum Volkenkunde / Tropenmuseum
2014 / 2019
600 m2
Spatial design, graphic design, art direction
Matt Vermeulen (lead), Julia Meyerrose, Sietske Sips, Elianne de Waard
Brandwacht en Meijer, TARS Visuele Presentatie
Art direction
Kossmanndejong, The British Museum, Tropenmuseum
Light design
AV production
Invision, Just Focus, Mudware, Tropenmuseum
The longing

Upon entering, you meet Dutch Hajj travelers who share their personal experiences in an intimate setting through video portraits. Triggered by the longing for Mecca you get practical tips for your preparation. An infographic shows the facts and figures of the Hajj. Photos and maps depict the journey, the different routes and the means of transportation pilgrims use to travel to the meeting point at Jeddah.

‘Each space represents a phase in the journey. It evokes a completely different atmosphere through the use of light, color, collection pieces, film, sound, and interviews with Hajj travelers.’

Matt Vermeulen

Lead designer – KDJ

Your spiritual journey

You discover the rituals of the Hajj in a space that represents Mecca. You see a projection of a crowd of people performing the most important ritual: the Tawaf, walking seven times counterclockwise around the Kaaba (The House of Allah). The next room is dark and serene, and brings you closest to the feeling of Mecca. A respectful setting has been created using authentic textiles that were once part of the Kaaba. The last step in the pilgrimage is to collect souvenirs at the colorful bazaar.

Sustainable design

We designed the first edition of the exhibition for the Museum Volkenkunde in Leiden. After that we adapted the exhibition for the Tropenmuseum in Amsterdam. As such, this is a good example of a sustainable, flexible form of exhibition design.


Museum Prijs Zuid-Holland 2014


SEGD Global Design Awards 2014

Exhibitions, Merit award

International Design Awards 2014


London International Creative Competition 2013