Juliana Pavilion
Keukenhof
Keukenhof is an iconic destination where over a million tourists gather each spring to admire the Dutch tulips. But it’s not just about tulips; the park showcases a vast array of other flowers, including orchids. We transformed these orchid stories into a spatial experience. The challenge was to offer depth without slowing the crowd down: how to pique the curiosity of a tourist primarily focused on taking pretty pictures?
- Location
- Lisse (NL)
- Client
- Keukenhof
- Year
- 2026
- Service
- Spatial design, graphic design, animation, content development, project management
The art of balance
Our solution combines bold design gestures with layers of storytelling that never obstruct the flow. The information is short and understandable: striking facts, infographics, and wall-to-wall imagery. By designing a logical, spacious route with paths at least two meters wide, everyone moves through the space naturally. Every visitor gets the story, without the crowd ever getting stuck.
Wild nature in a cultivated world
Three-part collage
Project data
- 10.000visitors per day
- 8weeks open per year
- 25.000wild orchid species worldwide
- 6months from design to realisation
Picture perfect
Almost everyone visits Keukenhof to capture the beauty of the flowers. That’s why the ‘selfie culture’ is given plenty of room in the pavilion. In the center of the spaces, we placed massive installations with stunning plants and perfect lighting. These are the ideal photo spots. Because they are centrally located, people can pose freely without blocking the flow for others.
In this way, the visitor becomes more than just a spectator. They become an ambassador for the story.
