Paleis Het Loo - Kossmanndejong

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On view

INVISIBLE
DESIGN

Paleis Het Loo

Paleis Het Loo, Apeldoorn (NL)

Paleis Het Loo, the largest 17th-century palace of the House of Orange-Nassau and a national museum since 1984, has been closed for a long time due to a thorough renovation. Kossmanndejong is working with the museum to give the palace a new lease of life. We are still developing the exhibitions in the new underground extension. But you can now visit the renewed palace routes, the audio tours and a presentation on the history of Paleis Het Loo in the renovated historic palace.

Project photography: Paleis Het Loo

Location

Apeldoorn (NL)

Client

Paleis Het Loo

Year

2022

Surface

1,600 m2

Status

Permanent

Role

Concept, spatial design, graphic design, creative direction, content development

Team

Robin Schijfs (lead), Maaike Sips, Tsur Reshef, Ina Meininghaus, Martijn Sas, Wendy Jansen

Construction

Planemos, Made by Mistake

Light design

Beersnielsen

Hardware advice

SemMika

Film, animation

Redrum

Audio production

Big Orange

Script

Floor van Lissa, Ferry Piekart, Willem Bosch

App

JUST

Photography carpet

Sander van den Bosch

Production carpet

Prints van Oranje, TDL Karpetten

TRACES OF THE PAST

Your visit starts at the servants’ entrance, a room we transformed to tell the history of Paleis Het Loo. A film brings a model of the palace and gardens to life and takes you on a journey through time, from the construction of the palace to the current renovation. You can also admire traces left by residents of Paleis Het Loo over the past centuries. Most of them are everyday objects, from pots and shards to the water pipes from the gardens’ first fountains. Archaeologists discovered some of these objects during the renovation.

HISTORICAL IMMERSION

The palace rooms look the same as they did when the royals roamed them. To allow visitors to fully experience this historic atmosphere, we omitted as many “museum” elements as possible. Unnecessary distractions, such as text signs, disappear. We also examined how visitors should move through the space. While Paleis Het Loo is one of the most visited museums in the Netherlands, it’s also full of small corridors and narrow rooms. By adjusting the routes and audio tour length to support the expected number of visitors, we ensure a smooth and comfortable visit. If we did our job well, you won’t even notice we were there.

INVISIBLE RUNNERS

To further enhance the authentic palace experience, we developed an “invisible” runner that is almost indistinguishable from the original floor. We photographed the floors and printed the patterns directly onto the runners. The route markers and audio stops are also printed on the carpet. This way, we protect the palace’s historic floors while maintaining the rooms’ immersive qualities.

‘If we did our job well, you won’t even notice we were there.’

Robin Schijfs

Lead designer — KDJ

AUDIO ENCOUNTERS

There are two routes in Paleis Het Loo. Along the East Route, you move through the palace in the 17th century when the newly built royal seat was one of the great centres of power in Europe. During the tour, William III’s best friend whispers the secrets of the Stadtholder-King in your ear. The West Route reveals how later generations of the royal family lived in the palace. You can choose between two stories: the comical family show At Home with the Royals, or a more intimate tour where Queen Wilhelmina and her immediate family take centre stage. Screenwriters wrote the three audio tours, imbuing each one with its own character and transforming the narrative into a progressive story that builds as you enter each room.

POLY
VOCAL

WHAT IS
GROWTH?

Address

De Ruyterkade 107
1011AB Amsterdam (NL)

4min walk from Central Station

Contact

+31 (0) 20 420 8890 info@kossmanndejong.nl pr@kossmanndejong.nl jobs@kossmanndejong.nl

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