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Projection test for the Names memorial, the room is still empty now. Our Colonial Inheritance

24.05.2022 at 15:17 by Wendy Snoek

Growing steel structures. Growth, what is that?

05.04.2022 at 14:00 by Lucandrea Baraldi


The ideal spot for the Herron. The Voice of Urban Nature

21.03.2022 at 10:33 by Herman Kossmann


Artist Celia Smith installing here birds warm sculpture. Groote Museum

23.02.2022 at 17:02 by Michel de Vaan

Slowly towards the opening on the 8th of February! Our Land

01.02.2022 at 17:34 by Remco Swart

Together with photographer Sander van den Bosch, we are measuring and photographing all floors of the palace. Visitors will soon be walking on 'invisible' carpets, in order to experience the original atmosphere of the rooms as fully as possible. Paleis Het Loo

26.01.2022 at 12:54 by Robin Schijfs


Carefully lifting a python snake skeleton. Groote Museum

24.01.2022 at 14:13 by Michel de Vaan

After all those days at home behind a screen, it is very nice to finally do some hands-on experimenting with projections and different layers of transparent fabrics... Nature

07.12.2021 at 17:33 by Pauline Fer

Work in progress for Museum Sophiahof. In progress…

02.12.2021 at 17:28 by Remco Swart


Work in progress for a children's tour Work in Progress

25.11.2021 at 09:35 by Annika Jacobs


Barefoot in an exhibition? Together with the Stapferhaus, we are looking at what this means for the perception of the visitors... Nature

24.11.2021 at 18:23 by Robin Schijfs

With a few kickoff days (and nights) in the mountains of Switzerland, we have firmly started the draft design for the new Nature exhibition at the Stapferhaus! Nature

30.09.2021 at 11:09 by Robin Schijfs


Cleaning out tree routs before they will be lifted to the ceiling Groote Museum

25.09.2021 at 12:29 by Michel de Vaan

Milling earth elevation minus water from a special foam. Here we show how little drinking water there actually is on earth. Groote Museum

30.06.2021 at 12:04 by Michel de Vaan


Super exiting moment discovering the panels of the « 4 visions on the Anthropocene » box we made for the Vienna Biennal 2021! Work in Progress

12.05.2021 at 12:00 by Lea Chenot


A big empty space, right before installing all exhibits at WeTheCurious! Project What If

01.02.2021 at 12:19 by Ina Meininghaus


Safety vs. functionality: looking for the best headphones to use in a factory Expedition HVC

07.01.2021 at 17:39 by Roel Bolhuis


The new temporary exhibition in House of European History is 'under construction' Fake (f)or Real

07.01.2021 at 17:32 by Tsur Reshef

On view

for Stories

Fish and Folk

Maritime Museum, Reykjavík (IS)

In an old fish factory in Reykjavík – the capital of Iceland – you will find the National Maritime Museum. For this museum we designed the permanent exhibition Fish and Folk – 150 Years of Fisheries. In this exhibition you can follow the fish from the bottom of the sea, through the net of an Icelandic fisherman to the fish factory, until finally it ends up on your plate. It’s an exhibition that appeals to a wide audience, both locals and tourists. And everything revolves around fish.

Reykjavík (IS)
Maritime Museum Reykjavík
766 m2
Concept, spatial design, graphic design, creative direction, wayfinding, museum logo
Matt Vermeulen (lead), Mark de Jong, Martijn Sas, Robin Schijfs
Concept, research
Anna Dröfn Ágústsdóttir
Media design
Light design
Database 'In memoriam'
Íris Gyða Guðbjargardóttir
Get to know all aspects of fishing

The rich biodiversity in the sea around Iceland. The importance of fishing throughout the centuries. The tough life of a fisherman. The many techniques used to catch fish from the sea. The boats. How fishing determines Iceland’s identity. And the social aspect: how everyone on Iceland is more or less involved in fishing.

Working with what is already there

For the design of this exhibition we worked with materials from the fishing industry. The design language is derived from the factory. You see fish crates as showcases and real stockfish hanging to dry. The white tiled walls of the factory double as a projection screen for films about the fishing industry. Or take a seat in a real forklift truck and play a game with the pedals and the steering wheel.

Connecting Icelanders with their heritage

In the middle of the story, the sea becomes the land. Blue turns brown. An intimate place has been created here with an archive that has been made accessible especially for the exhibition. Every Icelander has lost one or more family members at sea. You can look up their names and leave a message for them. In this way, the museum becomes a public memorial.

‘For the wayfinding and infographics, we created a strong but minimal style that fits the industrial scenery.’

Robin Schijfs

Designer – KDJ


Grand Prix Award 2019

Permanent Exhibition, silver